Your campaign strategy is your plan to win. Some might say it’s choosing the ground on which to engage the enemy.
Strategic campaign methods are a fundamental part of constructing a movement. They focus our energy on the forces that need to be changed. These initiatives need engagement with others and also imagination. That’s why social media has been so effective the last decade.
What is the connection between a campaign message and strategy?
A good political message is an all-natural extension of your election plan. In the most simplistic terms your message is the communicated goal of your effort to those who can help you make a difference. Your platform and issues concern your constituency. The message you form and share through various means should be to them about what matters to these voters.
Key elements of an effective campaign strategy
You begin with an analysis of the problem your local campaign will address in the planning stage. Consider just how you intend to contribute to change?
Once that is determined it will be necessary to identify the steps to take to accomplish the intended change. What will it take to get from here to there.
Consider all the possible solutions and ways to get to the sought-for goal. Like playing a game of chess, consider all the possible moves and the obvious outcomes of those courses of action promoted by the campaign.
Additionally you must consider the stakeholders, those who will be impacted by the changes you decide to implement and anything effected by changes to reach the goal. The first group is your target audience, the persons or institutions the campaign needs to influence to attain its goal.
Any strategy for campaigns must determine how these people will be reached.
In addition you should think about possible allies and also getting involved teams most likely to join the project, and also their prospective roles in the project.
Developing your campaign strategy
To delve further into the possibilities you must also spend some time thinking about implementation. For example what are the key messages you must get across to help your target audience conclude that your proposed changes are just the answer they seek and you are the candidate to bring about this change?
What networks will you use to get your messages across? What tools do you need to employ? What resources are at your disposal? Who do you know? Who do they know? How will you mobilize these valuable resources?
What resources are you lacking? Consider monetary, institutional, network and fundraising as a part of your campaign strategy.
How will you go about scaling-up? In other words, where will you start, and where do you intend to take this movement? How do you intend to get there?
And something most local politicians do not consider beforehand, an exit strategy. How will the campaign come to and end? Consider both winning and losing scenarios when you consider the future.
Candidates are commonly influenced by the passionate need to make change happen. Excitement and intuition helps, yet projects can fail due to the fact that they do not have a plainly specified aim, a measured approach and a way to verify that they are making strides to reach their intended goals related to the issue they are tackling when they run.
Obviously campaigning is important for elections, and such strategies work to successful end with the groups impacted. These tactics all help to support the vote when running an effective race. Make it a point to build potential relationships to achieve successful goals and targets along the way.